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Contact Info
Karen Shiel
Life Science

+353 1 5079256
karen.shiel@lifescience.ie
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Details

Brand Manager (Dermatology)


Reference:KS/ARIB-451451 Location: Dublin
Qualification:DegreeExperience:3-4 Years
Job Type:PermanentSalary: Not Disclosed

Our client is a global leader in the Pharmaceutical Sector. They are currently seeking a Brand Manager who will develop brand strategy and devise tactics to support overall objectives for the Dermatology brand.


Responsibilities:
• Set strategy in developing and implementing promotional plans for Dermatology Product(s).
• Collaborate with Brand Team and In-Field Team members, facilitate cross-stakeholder discussions (with Health Care Professional (HCP) and non HCP stakeholders) and synthesize the insights gained to identify target segments, to determine brand positioning.
• Lead the development of marketing inputs to Strategic Brand Plan, consolidate the 1-year Tactical Brand Plan and coordinate preparation of the Long Range Plan to drive brand success.
• Expand the market through Innovative programmes. Opinion leader development, Physician and patient education
• Develop and maintain relationships with key customers. Continually identify new opportunities and ways to better meet customer needs
• Provide direction and leadership for agencies on contract to maximizing and measuring performance and output.
• Understand the pharmaceutical industry and the future of the delivery of healthcare in Ireland and how it may impact business.
• If relevant prepare proposed forecasts each month for products including forecast accuracy Key Performance Indicator results.
• Understand & regularly update relevant commercial models to ensure accurate Plan and Update forecasting.
• Ensure timely product performance reporting through monthly report to relevant channels.
• Brand Team Leader for designated brands and actively drive Brand planning and brand management process with team.
• Play an active role in the Brand team, providing input for the marketing function.
• Ensure the patient journey is defined and consistently used/referenced by the Brand team.
• Bring the patient journeys to life through Marketing materials and campaigns
• Lead the tactical design and implementation of Marketing initiatives, to include:
• Innovative tactics to deliver holistic solutions
o Multi-channel opportunities to strengthen campaigns.
o Multi-stakeholder initiatives.
o Interactive and customised content for CLM.
• Ensure all in-field materials, strategies and tactics are aligned in order to drive momentum of strategic brand objectives.
• Develop, lead and coach direct reports (if applicable), forecast, monitor brand KPIs, manage budget and brand P&L (if applicable), track ROI measurements for all marketing activities in order to achieve or exceed brand plan objectives.

Education / Experience:
• Experience in pharmaceutical industry, preferably in a sales capacity, Hospital sales, and/or Medical role considered.
• Relevant third level qualification.
• Demonstrated ability to leverage scientific information with experience in healthcare role to drive results.
• Superior relationship building experience.
• Healthcare marketing experience is preferred.

If you would like further Information you can contact the recruiter directly:

Karen Shiel | Tel: +353 (0) 1 5079256