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Contact Info
Karen Shiel
Life Science

+353 1 5079256
[email protected]
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Details

Marketing Events Manager (Healthcare/ Pharma)


Reference:KS/APWS-824755 Location: Dublin
Qualification:DegreeExperience:2-3 Years
Job Type:PermanentSalary: Not Disclosed

Our client is a leading Irish Healthcare organisation with offices in Dublin, UK & USA. They are currently seeking a Marketing Events Manager to join an established team of Marketing professionals. The Marketing Events Manager is a fundamental role within the team. Events and exhibitions are crucial for showcasing their innovative products and educational initiatives to their stakeholders. They attend over 100 events in the UK, Ireland and US from small regional meetings to large trade exhibitions.

Role/Responsibilities:

  • Create and deliver the yearly events and exhibitions operational plan.
  • Strategically plan and manage all events/exhibitions in the marketing calendar, including, OTC Pharmacy, Optics, Primary and Secondary care channel events.
    • Exhibition and event organiser liaison.
    • Maximising lead generation and activation post-event.
    • Work with Product and Brand Managers to create and execute pre-event, during event and post-event promotion such as e-shots, PR, advertising, social media as well as KOL selection and management.
    • Managing the onsite customer and employee experience.
    • Carry out sales and marketing team briefings/debriefings.
    • Effectively manage the events email database for each stakeholder group.
    • Liaise with design agencies to develop exhibition stand concepts and artwork on time and to budget.
    • Manage the events budget efficiently and effectively.
    • Ensure that all marketing collateral and other event material are in good order and arrive to schedule.
    • Attend key events in the UK to ensure smooth set up and tear down.
    • Contribute to brand planning sessions across all divisions.
    • Educational coordination:
      • Arrange speaker sessions i.e. workshops, lectures (CPD approved), send invites, track attendees.
      • Organising content for educational (CPD) industry events, trade events & meetings.
      • Establishing and maintaining KOL relationships.
      • Build and manage Corporate marketing brand (creative, video, web, social media) plans
      • Planning and executing creative multi-channel campaigns to engage both the industry and consumers at events
Self-Development
  • Proactively seek feedback from your peers and management on personal performance and act on development areas highlighted by their response.
  • Construct a personal development plan with guidance from your manager and take personal accountability for implementing this plan.
  • Continuously seek to improve personal skills, knowledge and competencies in order to improve performance.
Education/Qualifications:
  • 3rd Level degree, preferable in Marketing/ Events Management.
  • A minimum of 5 years’ experience, preferably working in the healthcare/pharma industry with a minimum of 3 years events/exhibitions organising experience.
  • Experience working within a marketing team preferably in a healthcare setting.
  • Digital Marketing skillset a distinct advantage (website management, E-Shots, Social Media Content)
  • Integrated marketing communication and creative/campaign planning, development and execution.
  • Excellent communication and interpersonal skills both written & verbal.
  • Self-motivated with the ability to work both independently and as part of the team.
  • Accuracy and attention to detail is essential in ensuring all elements of an event are considered.
  • Ability to work under pressure and to deadlines within a team environment.
  • Good knowledge of Microsoft packages – Excel, Word, PowerPoint.
  • A good sense of humour and a bright, enthusiastic personality.
  • Willingness to travel to the US, UK and within Ireland when required (20%).
For further information please contact: Karen Shiel on 087 745 2487 or send CV to [email protected]