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Contact Info
Karen Shiel
Life Science

+353 1 5079256
[email protected]
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Details

Marketing Manager (Geographical Expansion - Pharmaceutical)


Reference:KS/AFPA-857385 Location: Dublin
Qualification:DegreeExperience:7-9 Years
Job Type:PermanentSalary: Not Disclosed
May be suitable for: Marketing Director

Our client is a Global leader in cleaning & disinfection, food safety, and infection control products. They are committed to growth and their Marketing Department is one of the keys to their success. The Life Sciences Division is a relatively new division formed to develop and commercialize cleaning & disinfection solutions for Global manufacturers of Pharmaceutical and Personal Care, Health and Beauty products. They provide differentiated solutions along with a wide variety of technical and validation services for this $5B global market.

They are seeking an experienced Globalization Marketing Manager to join this start-up team in a global organization. The Globalization Marketing Manager will be responsible for leading the strategy of development and implementation of the globalization strategy, assessing and evaluating new market opportunities, the competitive landscape, and the necessary tactics to grow their global share through expansion into new emerging markets.

As a Marketing Manager on this team, you will work closely with cross functional teams including Consumer Insights, Marketing Communications, Segment ,Portfolio, Innovation, RD&E, Regulatory, Training and Field/Corporate Sales team to lead segment activities. The successful person shall be based in UK, Ireland or EU.

Role/Responsibilities:
Strategy and Planning

  • Lead the creation of the global marketing strategy for new emerging markets through the segmentation of geographic markets and analysing regional and local market trends
  • Coordinate and Collaborate with Market Segment leaders to conduct market and competitor intelligence analysis to develop segment strategies for entry into new markets (branding, market sizing, regulatory, etc.)
  • Collaborate with Market Segment , Portfolio manager , Sales and GTC teams to define portfolio and service strategies for new markets
  • Partner closely with the regions to collect and synthesize competitive intelligence and develop strategies to operationalize competitive responses globally
  • Lead in establishing and executing specific go-to-market actions that drive GAINS and GROWTH through the globalisation of our clients Life Sciences portfolio and services
  • Lead innovation, when applicable, through the Development and Market Test phase for Global initiatives
  • Lead the creation and implementation of new market communication strategies, pricing strategies, customer training programs and sales tools to support the sales force in response to customer and competitive needs
  • Lead the execution of the programs and tactics established as part of the globalization strategy
  • Support in the development of new and customizing of existing digital marketing solutions to meet the needs of the new markets
Qualifications/Experience:
  • Bachelor’s degree in sciences or engineering, with experience in laboratory settings
  • Bachelor’s degree and 8+ years of professional experience within the Pharmaceutical/Life Sciences Sector
  • 8+ years leading and management experience
  • Background in marketing and business development
  • Specific technical knowledge or experience in Pharma and/or PC areas such as large or small molecule manufacturing
  • Must have demonstrated initiative and ability to work independently and handle multiple tasks
  • Effective oral and written communication skills, good attention to detail, and well-developed leadership qualities
  • Fluency in English is essential
For further details please contact Karen Shiel on 087 745 2487 or send CV to [email protected]