On Monday and Tuesday last, Trinity College @tcddublin hosted EISRI 2013: European Intersectoral Summit on Research and Innovation #sciencemedia #EISRI.
The theme of the summit was the role of media (and new media) in responsible research and innovation with discussions on important topics to the science community and the general public, including research ethics, open access and the role of science journalism. One of the stand-out talks of the day was by Alexander Gerber @InnoKomm, an information scientist and the Managing Director of Innocomm Research, which is a Berlin-based research centre for science and innovation communication.
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Current practice requires that for a business or individual to confer legal protection to their intellectual property, an application for patent protection must be submitted centrally, through the European Patent Office (EPO) in Munich. Once granted, the patent must be validated in each state in which protection is sought, a process that can involve significant costs due to translation and local validation fees.
Social media has had a rapid and successful adoption by companies in a number of sectors including telecoms, travel, entertainment, and not stating the obvious, IT and marketing. Its uses span rapid and real time customer service, competitive intelligence to enhance the consumer’s experience and brand awareness and activation. However, many business leaders wonder where the value lies in its use in the pharmaceutical, healthcare or similar scientifically based companies. A lot of people view it as frivolous and potentially damaging to their company’s reputation to be involved in such ‘social practices’. Furthermore, many fear the risks that may ensue from the open and uncontrolled communication between patient, healthcare provider and manufacturer which the platform could facilitate. In a highly regulated and controlled environment, which many pharmaceutical and life science companies operate in, such unregulated activities may seem terrifying.
Today’s Google doodle is dedicated to the 540th birthday of Nicolaus Copernicus – the man famous for the 
“How much do we know about the people we rub shoulders with every day?” is the question at the heart of this BAFTA-winning documentary first broadcast in 2007. The parallel lives in question are those of Mark ‘E’ Everett – the front-man of